What can a trillion searches tell you?
Apparently, that interest in education is up 1185%, traffic to groceries sites is up over 600%, and e-commerce queries are up 408%. Other sectors that are up over 200% include media, beauty, healthcare, and financial services.
(So is streaming, of course: Netflix, Hulu, Disney+.)
What else is up?
- Education: up 1,185%
- Groceries: up 618%
- E-commerce: up 408%
- Financial services: up 309%
- Healthcare: up 280%
- Beauty: up 255%
- Media: up 248%
The data is from Algolia, a search engine you’ve never heard of that has 8,600 customers. Customers like streaming site Twitch or productivity and teamwork software Slack use its technology to power their web and app search functions. It’s currently on a run rate of one trillion annual searches, the company says, which provides a wealth of data on what people are most interested in now.
Some sectors are way down.
Travel-related sites have seen a massive collapse in on-site and in-app searches, dropping a staggering 97% from January 12 to March 22. Sporting goods and activewear is down 69%, and real estate searches were down 85% as of March 15, although they’ve recovered a little since then.
The sectors that are up play to our shut-down, locked-in state of quarantine.
Groceries are up because people can’t visit the store. Beauty products are up because people can’t go to the salon, so they have to cut and dye their their own hair.
But they didn’t jump until March, presumably when people’s hair grew too long, or their roots grew out, or they really needed that manicure.
The full report is available here.